Two hip moms (one from back East and one from Los Angeles) are both pushing their strollers down Robertson Boulevard one day, complaining about their ugly strollers and brainstorming a solution as they pass the Ivy. By the time they hit Melrose, they give birth to a brilliant new "necessary" for the fashion forward infants and toddlers in their lives: the stroller liner.

REJOICE: NOW BOOYAH BABY IS FOR ALL BABIES! Today, the Booyah Moms' collection includes colorful stroller liners to dress up your kid's drab "wheels." They've even designed matching blankets, security blankets, burp cloths, bibs, hooded towels and diapers and wipes pouches. BOOYAH BABY GETS RID OF THE BLAHS! Booyah Baby's products are chic and functional - - you can dress up a "blah" stroller with "designer" liners ranging from bold polka dots to Pucci-inspired patterns. They're practical, too - - they'll protect your stroller from natural baby disasters: leaky bottles, goldfish crumbs and the much-feared spit up. And all you have to do at the end of the day is throw the reversible stroller liner into the washing machine so there’s no more trying to figure out how to take apart your stroller to wash the cover.

Booyah Baby stroller liners keep your stroller brand new and it's the acceptably hip version of your grandmother Shirley's slipcovers, (except it's super comfortable to be sitting on a Booyah Baby stroller liner!).

BOOYAH BABY IS FOR BABIES! Booyah Baby's lead product is a stylish and practical stroller liner which comes in a variety of color combinations and is compatible with all the major stroller brands (Bugaboo, Maclaren, Peg Perego, Graco and more). We've even seen some pretty smart toddlers put them in and take them out themselves.

GO CRAZY WITH BOOYAH BABY! You can collect the entire line of Booyah Baby products and change the look of your stroller every day.